RISE study 2026

Synergy Instead of Coincidence: What Advertising Contacts Really Deliver
Our new study Reputation Impact² – The Synergy Effect (RISE) reveals for the first time in detail how advertising contacts conditionally reinforce one another across different channels — and why high‑quality media environments are the decisive factor.
The results are clear: print and digital storytelling not only have a stronger individual impact, they also provide a sustainable boost to the entire campaign, while advertising in unsupported environments generates hardly any measurable effects.
Most compelling of all, premium editorial contexts create a distinct RISE effect, in which each individual contact measurably increases the impact of the next.
Would you like to know how advertising effectiveness can be systematically enhanced — and which combinations of media formats deliver the strongest results?
You can get a first impression here . If you’d like to learn more, please feel free to contact us.