RISE Study Wins HORIZONT Award “The Real Impact”
RISE Study Wins HORIZONT Award “The Real Impact”
Our study Reputation Impact² – The Synergy Effect (RISE) has won the 2026 HORIZONT Award “The Real Impact.” With this study, iq media marketing GmbH demonstrates how advertising contacts across different channels can reinforce one another. The award ceremony took place as part of the 2026 HORIZONT Advertising Effectiveness Summit at the Campus Westend of Goethe University Frankfurt.RISE was conducted by the Cologne-based market research institute Empyrica, with support from horizoom, on behalf of iq media, iq digital, and Republic Marketing & Media Solutions.HORIZONT has presented the award for the fifth time this year, recognizing the best advertising effectiveness study in Germany. A 13-member jury chaired by market and media researcher Dirk Engel evaluated the submitted studies based on transparency, research design, validity, degree of innovation, and practical relevance.For the first time, RISE provides detailed evidence that print and digital storytelling not only increase campaign effectiveness individually, but also reinforce one another—provided that the environments are high-quality and editorially embedded. By contrast, advertising placed in environments without this kind of support generates barely measurable effects. Accordingly, every additional contact in a high-quality environment increases the impact of the next contact—the effect that gives RISE its name.“This award is a particularly meaningful confirmation of what we set out to demonstrate with RISE: Advertising effectiveness is not a matter of chance, but of combining the right channels within a strong editorial environment. This recognition is a wonderful acknowledgment of our team’s work and further evidence of the power of our quality brands,” says Anja Visscher, Managing Director of iq media marketing GmbH.
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