Baseline Study: What is the impact of advertising?
Germany is the biggest print market in Europe and there are good reasons for this:
Print is memorised more effectively, as it provides the best conditions for cognitive processing.
Moreover print contacts show positive reinforcements in all KPIs (e.g. recognition, brand attitude, purchase intention).
iq media has set up a very exciting study that shows the significant contribution print makes to the media mix in terms of relevant performance parameters.
Interested? Please contact us.