LAE 2025

Congratulations to our publishers

The quality titles of iq media are once again performing outstandingly in the new LAE 2025, which was just published. iq media reaches 44% of decision-makers (1.33 million), making it the top marketer among all LAE titles:

DER SPIEGEL remains the largest decision-maker title in the LAE with a reach of 24% (717,000 readers).
WirtschaftsWoche reaches 9% of all decision-makers (283,000 readers), making it the largest business magazine (+11% compared to the previous year).
manager magazin also reaches 9% (272,000 readers) of all decision-makers, ranking second among business magazines (+2% compared to the previous year).
Handelsblatt achieves its best result in five years, now reaching 10%, which corresponds to 306,000 decision-makers (+9%).
Der Tagesspiegel, newly included in the LAE since 2024, confirms its previous year’s result and reaches nearly 100,000 decision-makers.
DIE ZEIT solidifies its position as the largest weekly newspaper with a reach of 10%, or 294,000 decision-makers.

The LAE is the leading analysis of media usage among decision-makers in business and administration. Now in its 29th edition, it offers detailed insights into this demanding and specific target group segment. The total population of LAE 2025 comprises 3.014 million decision-makers.